Privacy Policy

"to seek truth and be true"

Effective date: 31 March 2025
Entity: Pi Ops Pty Ltd · ABN: 85 685 996 114 · Trading as: Principle and Innovation (Pi)

1. Introduction

This Privacy Policy outlines how Pi complies with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs). It applies to all individuals who interact with Pi — including clients, prospective clients, suppliers, service providers, and visitors to our website or platforms. This policy explains the types of personal data we collect, how we use it, who we may share it with, and how we protect it.

2. Information we collect

We may collect the following types of information from individuals:

Personal Identifiable Information (PII)

• Name, phone number, email address, postal address
• Business or property details relevant to energy and service delivery
• Any other data provided voluntarily through forms, calls, or digital interactions

Non-Personal Information (Non-PII)

• Device type, IP address, browser, and usage data (pages visited, time spent)
• Data collected automatically through cookies and similar technologies

Cookies and tracking tools. Cookies and similar tools are used to improve your experience on Pi's platforms. You may adjust browser settings to limit cookie activity, noting that some features may be impacted.

3. How we use your information

• Provide, maintain, and optimise Pi's services
• Communicate with you, including updates or inquiries
• Enable booking, reporting, and data-driven energy solutions
• Analyse usage and improve system functionality
• Deliver relevant offers or marketing (with consent)
• Comply with legal requirements or enforce contractual obligations

4. Sharing your information

We do not sell your personal data. We only disclose information where necessary to provide or improve our services. Disclosure may occur with:

• Communication and technology platforms used for automation and outbound agent workflows
• Solar and electrical logistics providers who assist with fulfilment and delivery
• Energy monitoring or control providers who assist in performance and asset optimisation
• Design and modelling software platforms for generating system recommendations

Example: Tradezone, a specialist logistics provider, may receive your contact and delivery details to facilitate component supply or site fulfilment. All third parties are required to comply with privacy obligations consistent with Australian legislation and Pi's internal standards.

5. Data security

Pi applies reasonable physical, technical, and procedural safeguards to protect personal information from loss, misuse, unauthorised access, or disclosure. No method of electronic transmission is 100% secure, and you acknowledge this when interacting with Pi's systems.

6. Your rights and choices

• Access and request correction of your personal information
• Withdraw consent for marketing communications
• Lodge a complaint regarding privacy practices

Requests can be submitted to info@principleinnovation.tech. We aim to respond to all requests within 30 days. If you believe your concern has not been resolved satisfactorily, you may contact the Office of the Australian Information Commissioner (OAIC).

7. Third-party disclosure

To enable delivery of Pi's solutions, we engage with selected third-party providers supporting operational, technical, fulfilment, and analytical functions. Types of providers may include:

• Product suppliers and logistics partners (e.g. Tradezone)
• Energy system monitoring and control technology partners
• Software providers for solar design and site modelling
• Communication and automation platforms enabling AI agent outreach
• Cloud infrastructure and CRM systems used to store and manage data

All third-party arrangements are governed by confidentiality agreements and privacy obligations aligned with the Privacy Act 1988 (Cth).

8. International data transfers

If you access Pi's platforms from outside Australia, your data may be transferred or processed in Australia or other jurisdictions where Pi systems operate. By using our platforms, you consent to such transfers.

9. Children's privacy

Pi's services are not designed for individuals under 13 years of age. We do not knowingly collect data from children. If such data is identified, we will delete it promptly.

10. Third-party links

Pi's platforms may include links to external websites or services. We are not responsible for the content or privacy practices of those sites. Users should review third-party privacy policies before submitting personal information.

11. Policy updates

This Privacy Policy may be updated from time to time. Changes will be published on this page and take effect upon posting. We recommend reviewing it periodically to stay informed.